Holy Cow! There are literally microbreweries popping up everywhere in the United States. Odds are that your city probably has a microbrewery. How did this phenomenon happen?
For a long time there were just a couple of dozen big brewers in the United States with most of the market share being controlled by a handful of those dozens. Budweiser, Miller, Coors to name a few of the names that dominated the market for many years. Then a little upstart called Samuel Adams beer came along. At first this brew was available in Boston and was considered a microbrewery.
A couple of years later and people´s tastes started to change. We no longer wanted the same boring Clydesdale represented beers. As a result the young Samuel Adams beer company flourished and literally took the United States by storm. This little success story opened the floodgates and pretty soon ordinary people were brewing their own beer and the more adventurous types began selling them.
People now can have a beer that appeals to them, not just taste wise but aesthetically and soulfully calling for them. With names like Magic Hat, Flying Dog, Rouge, and Doghead, these beers began carving out a niche all their own. But the best part about all this is that a customer will pass up a 12-pack of Bud bottles for $9.99 and buy a 6-pack of Doghead 90 minute IPA for $8.99. This is the reason why there are so many microbreweries in the United States. We as consumers are creating a very profitable market for these entities.
Microbreweries are in good health here in America and next time your at your favorite package store check out the names of beers in this department. Try a few and you’ll be hooked.